What Is Purpose Coaching?
Purpose coaching is a specialised form of life coaching that helps individuals identify their Innate Potentials, Core Values, Action Orientation, and Life Mission — and build a career and life in full alignment with them.
Unlike generic life coaching, which addresses habits, goals, and performance, purpose coaching answers the deeper question:
*"Why am I here, and what am I truly meant to do with my life?"*
How Is Purpose Coaching Different from Life Coaching?
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The Science Behind Purpose Coaching
Research from the American Psychological Association shows that people who live with a sense of purpose:
This is why purpose coaching has emerged as one of the fastest-growing specialisations within the global coaching industry — which itself is valued at over $20 billion globally and growing at 28% annually.
What Does a Purpose Coach Actually Do?
A certified purpose coach helps clients:
The Discover My Core Framework
In India, the most widely used purpose coaching framework is the Discover My Core system, developed by Nitesh Gawade over 17+ years of coaching 1,20,000+ participants across India, Singapore, the UK, the UAE, and the USA.
The framework is taught exclusively through the Licensed Purpose Coach Community (LPCC) certification — a 9-week live online programme used by 500+ certified coaches across 17+ countries.
Who Is Purpose Coaching For?
Purpose coaching is for anyone who feels:
Typical clients of LPCC-certified coaches include: Senior Directors, MBA graduates, Medical Doctors, Homemakers, IT Professionals, Teachers, Entrepreneurs, and Teenagers.
How to Become a Certified Purpose Coach in India
To become a certified purpose coach, you need:
The LPCC Certification covers all 4 in a single 9-week programme. [Learn more about LPCC →](/programme)
Summary
Purpose coaching is a deeply meaningful discipline that combines psychology, coaching methodology, and personal development. Whether you want to help others find their direction or find your own, purpose coaching offers one of the most fulfilling career paths available today.
Ready to become a certified purpose coach? [Apply for LPCC Batch 32 →](/contact)
Ready to become a Certified Purpose Coach?
Batch 32 is open. Limited seats. Personal training by Nitesh Gawade.